Beginners Guide To DJing – Creating Your Brand

Building Your DJ Brand


djing skillsYour goal is to be more than a DJ; it is to be a brand, a name, a DJ with tons of followers. That’s a tall order for someone with fresh DJ skills and almost no business experience, but it is not impossible. If you know what it takes to make it in the world of DJing then the world can be your oyster, but you have to start where everyone else does: the beginning.

The moment you’ve settled on your DJ name you should also be creating your brand, and living it on stage. Are you a well-dressed DJ who looks like he or she always knows where the best parties are? Or are you the laid back DJ in casual clothing who’s ‘all about the music’? It doesn’t matter what your brand, your persona is, all that matters is that you work hard to brand it.

There are some things about DJing that a DJ class can’t teach you, but nevertheless are important to reaching the level of success you desire.

Logo

Having a logo isn’t a necessity but it will make you stand out among DJs you compete with for gigs. This is especially true when you’re trying to make a name for yourself in a relatively small market.

You don’t have to be an artist to create a logo; but you will need to have some idea what you want your logo to say about you as a DJ. Make friends with a graphic artist, trade services or fork over the cash for a professional to help you literally make your mark.

When your DJ logo is ready, use it as your identifier on your Facebook and Twitter pages, your website, business cards and fliers. The goal for you as a beginner is to make your logo become synonymous with your DJ name.

CDs

Any time you go to a club, Venice Beach or music festival, DJs and wannabe musicians are handing out samples or hawking their CDs. Regardless what you think about this method of sales, it is a great way to help expand your DJ brand. DJing your butt off in the booth, in the club is a great start, if you aren’t putting yourself out in other mediums how will you get more fans?

Most importantly your CD should have your logo emblazoned on it so when someone sees it, your name is the first thing they think about.

I know CDs are somewhat old school these days, but in the world of DJing they are the best way to make sure fans walk away with your music. It doesn’t matter if you’re interesting in just DJing or producing as well, having your music available is a great way to grow your brand.

guide to djing logo

Merchandise

I know, you’re probably thinking that the world of DJing is already quite full of pretentious performers hawking their goods. And you’d be right. But there’s a reason it’s such a frequent occurrence: it works!

You are the DJ and your persona is part of what people are coming to the club or bar to hear, so use that to your benefit. Sure at its heart DJing is about the music, but today it is also about the DJ and if you have a huge following, merchandising your brand can help supplement your income.

It may be awhile yet before your name is gracing headphones, but that doesn’t mean you can’t get t-shirts, hats, tanks and even USBs with your logo on them. This will take some work to get a good deal so you actually turn a profit, but selling your own merchandise at events can help you book bigger venues.

Boost Your Rep

One of the best ways to work on your brand is to boost your reputation as a DJ to know. This means maintaining a large—and regular—presence on social media and interacting with your fans. Let people know what clubs and events you’ll be attending and encourage them to come along.

DJing is a social job and the more social you are in general, the more people will want to socialize with you. By letting people know about the coolest, most exclusive events and inviting them along, they will be more likely to attend your events when you advertise them.

When people like you, they want you to succeed and will pretty much do as you ask to help them get there, so…be likeable!

Learning about the music and the equipment is a small step in the art of DJing, everything else you need to know is on the job learning. When it comes to getting gigs, building a brand and promoting yourself as a DJ, there is no class to teach you the right way.

Now that you have an idea how to make DJing pay for you, I hope to see examples of your success!

I hope I helped you with becoming a disk jockey. Email in the box below to get access to Free video DJ lessons that will answer all of your questions on how to become a disk jockey!

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