When the economy goes in the toilet small business owners must look to other ways to expand their business and keep the money flowing in, and DJs are no different. As the owner and operator of a small entertainment business it is your job to figure out how to keep business coming in, and that may mean offering new DJ services.
For some club DJs this may mean DJing weddings and professional conferences, for others this will mean travelling the country to perform. For other DJs who want to be on the cutting edge of DJ technology this may mean adding video DJing to your roster of skills.
Read on to find out if being a video disc jockey is for you!
What Is A Video DJ?
Video DJing is quite a new field which means that right now, there are no fast and hard rules about what a video DJ is or what they do. However to make it easier, let’s differentiate a video DJ from a traditional DJ in this way: video DJs use visual art, usually but not always in conjunction with music, as entertainment.
Of course this is a very simplified definition in a field that has yet to be defined, for existing DJs this is the main difference. Since it’s unlikely that you’ll want to give up music, learning to video DJ for you will mean adding visual stimuli to your music performance.
Branching out to video DJing basically means going back to old school MTV-style VJing. You may choose against music videos per se, but you will be combining music with visual presentations with the goal of tying them together for some pretty amazing sets.
Digital Video DJing
The best part of branching out to video DJing for those with a DJ career is that digital technology has made this leap easier than ever. You don’t need a lot of expensive equipment cutting into your profits to make the leap, all you need is access to a great source of visuals.
With a minimal investment you can have the equipment you need to add video DJing to your roster of services. After all, the more services you provide the bigger your customer base will be.
Unlike back in the day when you had to invest in lights, big screens or projectors you can get an audio and video mixer like the Pioneer SVM-1000 and easily combine your audio and visuals for an awesome video DJing set.
Why Video DJing?
You’re probably wondering why you’d want to branch out into such a new field in order to expand your DJ business when you could simply add more pop music or more underground music into your roster, right?
Well you’re right, you could. But then you’d still be competing with all the pop or underground DJs struggling in the age of steel-trap wallets. By branching out you will most definitely stand out. Since there aren’t many video DJs out there yet, you have the advantage of being an established DJ with visuals. This new market could be what propels you to success.
Rather than using gimmicks or living 24/7 on social media, which you hate, consider video DJing as an alternate route to DJ success.
Contrary to what you think you know about video DJing, there are actually opportunities for the right VJ. First and foremost you can now take gigs that require both audio and visual entertainment, which is the smart way to stay recession proof.
But there is also a more lucrative reason for taking up the art of video DJing. Adding this service to your roster can boost your earning potential. Rather than hiring someone to provide the visual elements for your performance you can charge a premium rate and do the visuals yourself. Besides earning potential providing this service means you can make sure the visuals match the music.
Perhaps most enticing is that many bars and clubs in larger cities have video capabilities which means you can use them in your regular set and show the venue owner or event planner that you can provide a wide range of entertainment. Show them what you’ve got and you can name your price and become a very hot commodity.
More Than Videos
The most important thing to remember about treading a new path in the world of the video DJ is that it isn’t just about the videos. Just as a good song isn’t just about the lyrics or the music composition, a good visual set is about more than videos.
You can use art images, photos, home videos, abstract images in addition to music videos. Finding the right visual stimulation will depend on the music as well as your crowd. Some video bars are very commercial and will look for simple commercial art like music videos or album covers, but this will help you learn how to assemble a proper video DJ mix.
Since this is a relatively new field you will need to dig down to find your creative best and commit to perfecting your VDJ style. Do that and you can find your path to continued video DJ success!
I hope I helped you learn more about becoming a video disk jockey. Email in the box below to get access to Free video DJ lessons that will answer all of your questions on how to become a disk jockey!
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