How To DJ Tips – Building Your Following

What are you doing to earn more DJ fans?


how to dj tips

In this day and age being a digital DJ and having a significant following requires much more than setting up a Facebook page and Twitter account. Everyone, including my grandma, is on social media because it’s so easy to do. What makes all the difference in building up your following is how you tackle the issue of social media…and what else you do draw people to your DJ awesomeness.

Let’s face it, as much as we wish it were true being a good DJ isn’t enough anymore. You can be the best mixer or masher to ever walk the earth and it doesn’t matter if you can’t get bodies in the door. Winning contests and awards only goes so far in building your reputation as a DJ. If you want to learn how to DJ then you must also learn the fine art of networking and being a public personality.

So let’s talk a bit about what you can do to build a fan base, and therefore increase your DJ gigs.

Help A Promoter

When I was a young DJ starting out I wish that I had connections with the right promoters because if I had, I would have volunteered to help them promote events. Why? Because who knows better how to reach out to complete strangers and get them to turn up at a club to hear someone they’ve never heard of perform? No one, that’s who!

If you’re still in the early stages of your career and you’re not getting the number of DJ gigs you’d like, reach out to a promoter and offer your services. Hand out flyers, chat up ‘club people’ and go social media mad! By taking the time now to learn from the type of people later who will be booking some of your gigs you will know exactly what they are looking for in a DJ. Plus you’ve learned at the hands of a promotions master so you know that your beats get butts in the seats.

Reach Out…To Everyone

One of the things I hear new DJs say all the time is that they don’t want to browbeat people into attending their events. I say…hogwash! Your friends and your family will obviously want to support you as you strive to be successful in your new career so a little bit of determined encouragement isn’t a bad thing. But you should feel free to reach out to any and every person you know—even those you don’t know—about attending your DJ gigs.

Learning how to DJ goes so far beyond learning DJ equipment and DJ software that it’ll make your head spin. Practice reaching out to people by starting with Facebook friends you know, but haven’t talked to in awhile. Old high school friends are a great place to start because you have a small connection and they’ll want the bragging rights of “knowing the DJ”.

Trust me, they will either want to come just to hear you perform or just to prove they are still cool and can hit the clubs. Either way, it’s a win for you!

dj tips for more fans

Interact With Your Peeps

The worst thing you can do when trying to build up a following is to completely ignore them between gigs. You want these people to feel as though you’re cool with them, you’re their mate, their pal, their homie. That means you need to hit the web and interact with them regularly. Offer giveaways, do polls and free listening hours to keep them firmly behind you.

As long as they feel you are worth following…they will. It is up to you to prove to them that you’re worth the effort they put into you. To do that, you need to make sure you’re always on their mind so when it’s time to pop up for a gig, they are there for you.

The more loyal your following is the more likely it is that promoters will want to book you for DJ gigs.

Show Off

Up and coming DJs need some way to show off for bookers, promoters and venue owners, especially if gigs are few and far between. So tap one of your friends to film a few minutes of footage every hour during your gigs. Be sure to include scans of the crowd so they can see exactly how well you fill up a club.

This works on promoters and DJ fans because promoters want a DJ that can get tons of people to show up. And fans want to see a DJ that is so good he inspires people to hit the clubs in droves. Use the footage wisely as part of your media package and also give it to your fans so those who couldn’t attend your last gig, won’t make that mistake again!

Learning how to DJ is a multi-part process that starts with the basics—the art and science of DJing—but then you must learn the business side if you want to be a successful DJ with a loyal fan base.

I hope I helped you gather a large DJ following to improve your booking of DJ gigs. Email in the box below to get access to Free video DJ lessons that will answer all of your questions on how to become a disk jockey!

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